1. What is PPC?

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. Instead of earning visits organically, you buy visits to your website.

Think of it as buying traffic to your website rather than earning it naturally.

The most common type of PPC is Google Ads (formerly Google AdWords), where businesses bid on keywords so their ads appear at the top of the search results.

For example, if you run a digital marketing agency and bid on the keyword “SEO services in Delhi,” your ad can appear at the top when someone searches that term—and you only pay if someone clicks on it.

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